Italy

Categorized | Events, Featured

Event: Cracking the (Parm) Wheel at Whole Foods

Print Friendly
Part of the process of 'cracking' a wheel of Parmigiano Reggiano

Part of the process of ‘cracking’ a wheel of Parmigiano Reggiano

Be a part of history and join Whole Foods Market in its annual celebration of Parmigiano Reggiano on March 9.

Stores will attempt to “crack” the Guinness World Record title for the number of wheels of Parmigiano Reggiano simultaneously cracked in its stores across the country and in the U.K. and Canada.

Parmigiano Reggiano Chunk croppedIn San Antonio, at the Whole Foods Market Quarry and Vineyard stores, events will include product demos, cooking classes, live music and contests. Visit the individual store websites for more details at Whole Foods Quarry and Whole Foods Vineyard.

Events will start at  noon at both San Antonio locations: 255 E. Basse Road at the Quarry, and 18403 Blanco Road. The organic and natural foods grocer previously set the record in 2008 — and now will sharpen its knives to attempt it again on at 2 p.m. March 9. The stores, in total, will be cracking as many as 500 wheels to earn the title.

Whole Foods Market its Parmigiano Reggiano straight from Italy. The grocer’s cheese buyers travel to the Parma region to visit the handful of producers to select wheels based on the best flavor profiles. Those wheels are then carefully aged 24 months to achieve the toasted, salty and nutty flavor and subtle crystal-like texture cheese lovers crave.

Come, taste and be part of the fun as you cheer on your favorite local Whole Foods Market.

See recipe for Spinach and Red Onion Salad with Parmigiano Reggiano Dressing.

Polished tools for getting into a massive wheel of cheese wait atop a wheel of Parmigiano Reggiano.

Polished tools for getting into a massive wheel of cheese wait atop a wheel of Parmigiano Reggiano.

Be Sociable, Share!

Comments are closed.

Ad
Advert
Advert

Articles by Date

February 2013
M T W T F S S
« Jan   Mar »
 123
45678910
11121314151617
18192021222324
25262728